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Apple
presents the European version of ITMS on the banks of the Thames:
here's a view of the Tower Bridge.
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The
Billingsgate palace shows the colors of the iPod and iTunes advertising.
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On
the way to Apple's Special Event
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More
iPod advertising...
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The
ads are everywere in the UK
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A
coloured movie starts the event
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The
well known dancing silohuettes...
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...multiply
and list all the bigs of the international music scene...
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...also
for PC users, iTunes and iPod for everybody!
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Not
only music on iTunes Store but also audio books...
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AirPort
Express and iTunes wirelessly transfer your music in the home audio
equipment.
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at
the end of the movie... here's Steve Jobs
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...
never miss an important announcement!
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the
first stats: more than 85 million song bought on ITMS USA.
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iTunes
grows bigger and bigger...
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The
70% of the worldwide digital music market is in the hands of Apple
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and
all this only with the US market...
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...
but today is the day when they...
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...
add 3 new national stores
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...here
are the countries.
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the countries whose consumers buy the 62% of all music in Europe
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...
and the 23% of all the worldwilde market, that's why Apple started
from these 3 in Europe
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The
Apple strategy is to beat the competitors ...
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that
are not Napster, Rhapsody and MusicMatch in USA
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neither the europeans: Virgin
and OD2/Tiscali...
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...
the real competitor and enemy is Piracy
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How
much of the market is stolen to legal music by piracy in each country
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Here's
how pirating music on the web works
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If
you want to have a "Good Karma" choose to buy digital
music legally and confortably
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One
of the best feature of iTunes music
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7
CD burnable with the same playlist
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you
can listen to each iTMS track on 5 different computers (Mac e PC)
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iTMS tracks can be downloaded on every iPod you own for personal
use
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All
ITMS qualities
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Just
one click to buy a song
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...or
just one click to buy an album.
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"website
music store sucks" because it acts like a Jukebox
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"iTunes
is the best software ever for Windows"... Steve laughs
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On
iTMS you can find artists' biographies and their playlists
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...
artists' videoclips
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...here's
one: "you get the idea"!
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the
next chapters in the presentantion... more in the following pages
together with Airport Wireless, Alicia Keys...
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