The new Creative Suite by Adobe

Italy is the testing land for Adobe and its new Suites.
by Fabio M. Zambelli
(15-04-2002)

The Creative Suite by Adobe were introduced yesterday for the first time in Milan at a special event.

Adobe offers two products that will phase out all Adobe Collections (Design, Publishing, Web and Digital Video), now no more sold in our market.

Italy is the first country (and the only one at the moment) to experiment this repackaging and Adobe's Director of Graphical Products, Mr. David Burkett flew from US in Milan to show the offer in deep.
The new offer is structured in two versions:
- Adobe Creative Suite Standard Edition
- Adobe Creative Suite Premium Edition

The first one contains Photoshop, Illustrator and InDesign, the second adds GoLive, Acrobat and Premiere.

All these applications run on Mac OS X and on Mac OS 9.x, except Premiere, that, as confirmed by Mr. Robert Raiola of Adobe Italy and France, will be sent to customers in the upcoming Mac OS X version as soon as it will be available, following the reception of a coupon that is in the box.

Probably Premiere 6.5 or 7.0 (the exact future version number is not yet known) for Mac OS X, will be ready in the second half of 2002, in English language but equipped with a useful localized guide.

The strength of these packages is the well k nown high integration of all Adobe applications: XML if the foundation concept of Network Publishing: printing, web or wireless communications are no more a problem, you can offer the same content on different media.

Mr. Peter Engrob did all the demoes of Adobe's products on on Mac OS X except for Premiere, that was showed on a Wintel PC, not without problems.

Adobe Creative Suite is available with the same range of applications in Mac and Windows versions.

In order to obtain an Adobe Creative Suite we'll have to wait till the 27th May, the same day of the Italian release of Photoshop 7 in Italian (prices in euro will be known only a month before).

The Standard Edition of Adobe Creative Suite will have a price of 1,499 euro ($1,320), while the Platinum Edition will have a price of 1,799 euro ($1,583), all without taxes.
Upgrades offers are very interesting, these are applied only to the owners of Photoshop or of one of the former Adobe Collections.

The Standard Edition will cost 599 euro ($527), while the Premiere Edition will cost 799 euro ($703), all without taxes.
This is an interesting offer for graphics, publishing and digital video professionals, Adobe wants to experience the effect of the new product on a market so full of creative people, like Italians.

As a marginal note, during the conference made at the smart Four Seasons Hotel in Milan, Mr Massimo Cremagnani won, among all attendees, a holiday-prize valued 1,500 euro ($1,320), he opened the door of a virtual Suite with a key previously sent by Adobe. Many compliments from all of us!

More on Adobe Creative Suite at this link (in Italian).