Double operator strategy: Apple will market its 3G iPhone with TIM and Vodafone in Italy
The latest news coming from all over the world confirm that Apple has changed the marketing strategy for it smartphone: different offers from different telecom operators will help selling iPhone to a wider consumer market. Vodafone will sell iPhone also in Australia, Chzech Republic, Egypt, Greece, India, Portugal, New Zealand, South Africa and Turkey.
Exclusive contracts are gone: due to the worls spread unlocking (and no cost) tools combined with the growing grey market Apple need to sell its phone to a large number of countries and in some of them not only to one telecom provider.
The news start from Italy where in a catch-me-if-you-can sequel of (at the moment) unofficial announcements TIM (the largest Italian operator) and Vodafone are reporting their commitment to sell iPhone in the country.
But many news are coming: once the Italian cards are discovered Vodafone has revealed its’ larger worldwild plan that includes contries from Europe, Africa, Asia and Oceania in a sort of “games without frontiers” for Apple’s smartphone.